Tips to Increase Ranking and Website Traffic

• Create a site with valuable content, products or services.

• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

• Research and use the right keywords/phrases to attract your target customers.

• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.

• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.

• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.

• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.

• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Build Your Targeted List with Niche Social Networks

If you are building a list in a niche market you should be a member of a social network in that same niche.

The trend in social networking is to build small niche sites instead of trying to be the next Myspace or Facebook. The idea of bringing a smaller group of people together with something in common lends itself to a more active site, as measured in percentage of regular users, than a broad interest site.

I have talked before about a targeted list is much better than a broad list. If you are marketing products related to your targeted list; your conversion rates and revenue will be much higher. Big business recognizes this, too.

With the increasing popularity of niche social networks, more and more businesses are targeting their ads to them. It just makes sense that a record company would target, and pay more, for an ad on a site like Mog, a network for music lovers, than on a place like Facebook. True there are millions of music lovers on Facebook, but submitting an ad to a targeted market will bring many more sales per impression than it would if running on Facebook.

Its like selling a product on safelists, a broad audience; compared with selling it to your niche-targeted list of names. Your sales will be much higher selling to your list than promoting it to the safelist membership. True, you may reach more people through the safelist, but most of them will not be interested in your product.

By becoming a member of a social network that targets the same group of people that your niche list does, makes sense. You create your profile and add friends, just as you do on any social network. Give these new friends a gift to join your list (you may even be able to add an opt-in form to your profile page) and watch your sign-ups increase.

Spend a few minutes every day on that site requesting new friends. The more people that you request; the more that will see your profile. If you have your free gift link on your profile, you will get sign-ups. The sign-ups from these sites will be highly targeted to your niche and add dollars to your online business for months and years to come.