If you are using traffic exchanges to drive traffic to your site, you're probably going about it all the wrong way. It's OK! Most people who use them make the same mistakes.
If you're just starting out in internet marketing traffic exchanges are usually the first sites that you try to send traffic to your site or affiliate link. Sending these people directly to your page is a huge mistake! You should be using splash pages, banners and text ads to drive your traffic.
People who visit your site through the surf console are not targeted visitors! The only reason they are viewing your page is to earn credits so they can make the same mistakes in showing their pages to you and the other members.
The timer is short and they are trying to view as many pages as quickly as they can, so the page you are showing them to has to have something to catch their eye and make them stop for a moment. Not too much text, because they won't take the time to read it. A picture, a couple of lines of text and a link to click that opens in a new tab (or window). This is a splash page.
Think of your splash page as an oversized banner for the site you are promoting. It should fit completely withing the surf window. If its too large and the surfer has to scroll down to read or click the link, it will not work! Surfers usually won't take the time to scroll down and see the whole page.
OK, I'm driving untargeted traffic to a splash page; now what?
Every person that clicks the link on your splash page is visiting your main page because they want more information. This is a targeted visitor! And we all know that targeted visitors convert better than random ones.
There will be many who visit your site and buy your item or sign-up for your program that would have never even noticed it had you been advertising your main page because they would have never taken the time to read it!
Optimize your credit usage at traffic exchanges.
At many exchanges, I get a better response from banner and text ads than I do from my splash pages. I convert unused traffic credits to banner and text credits (usually anywhere from 10 to 100 impressions per traffic credit). If I'm getting 30 banner imps for every traffic credit and I convert 200 credits I end up with 6000 banner views.
Many exchanges give you surf bonuses of free banner and text credits if you surf a certain number of sites. They usually have a tiered formula that gives you another block of credits for each level you attain, so the more you surf, the more impressions you'll earn.
Why do banner and text ads work better at some exchanges than splash pages?
The first problem is that most surfers are viewing multiple exchanges and switching between tabs with every click. They get a very small glimpse, at the most, of your splash page, but the one thing they look at is the surf bar.
They have to look at the surf bar to know where to click to move on to the next page. And what ads are on the surf bar? BANNER AND TEXT ADS!!! Usually your banner and text ads get more eyeballs on them than the actual pages being rotated.
A good example of this happened to me today. I put a new text link on an exchange (one only) for a site that I had been promoting heavily but had not had a sign up for in a couple of weeks. Within an hour of posting that 26 character text ad, I had received 4 clicks and 2 sign-ups from it!
Not all work that well, but it gives you an idea of how powerful they can be.
Try to keep your text links original. Don't use the same words as someone else unless you know that their ad has been converting like crazy...Then by all means: COPY IT!!! You can also custom tailor your ad for each exchange.
i.e. You are promoting an exchange that gives you cash for surfing and doesn't limit the number of pages that you can surf in a day. You want to place an ad on another site that gives cash bonuses for surfing but limits the number of pages you can surf each day and say something like this: Surf 225 Earn 10c No Limit
The above link is the exact link that I posted on Revolutionary Traffic this morning that brought me two sign-ups for Hover Traffic in an hour!
The thing to remember is to make your splash pages, text links and banners so that they make the viewer want to click and find out more. Keep them truthful (false promises only piss people off). When they sign-up or buy from you; over deliver and keep them happy and you'll develop a customer for life.
Showing posts with label targeted traffic. Show all posts
Showing posts with label targeted traffic. Show all posts
Wednesday, March 11, 2009
Saturday, February 21, 2009
Building Targeted Traffic Through Co-Gen Lists
Anyone of you who has followed me for a while knows that I am a list builder. I preach this to anyone who will listen...Your best source of truly targeted traffic is from your own personal mailing list.
What do you do if you have no list?
If you don't have a mailing list start building one NOW!
Using your free traffic sources; click exchanges, safelists, text ad exchanges, co-gen list sites...advertise your squeeze page and get sign-ups to your list. If you're not building your list, your business will never be successful.
A word about co-gen lists.
Co-gen list sites are those where you share a mailing list with other members. You're not only able to e-mail your personal referrals, but all or a portion of the other members referrals.
The number of people in your e-mail list may be determined by several factors. Some sites offer a daily reshuffle of the downlines to determine how many people you have the opportunity to mail. Others require you to read other ads and get points to mail other members.
The newest co-gen site is Super List Explode. This site ads all members that have signed up that day to your personal list if you have referred at least one person that day or read the required number of emails (5 at this writing) and clicked the credit link.
The site just launched on February 15th and I have over 4000 people in my list in only five days! Remember the old rule..."The more crap you throw at the wall, the more that will stick". With the rate of sign-ups at this site, I am getting a ton of crap (members of my downline) to throw against the wall (my squeeze page).
Once these people are in my personal e-mail list, then I will send them offers related to the free gift that I provided them for signing up to my list. They must be interested in that type of product or they wouldn't have signed up to begin with, right? So now I am building a targeted list to mail offers to.
Targeted traffic converts better than random traffic. I can send 100,000 people to my website, but if they are not targeted; I am not going to get many sign-ups or sales (probably around 100). If I send to a targeted list of 10,000 I should get around 120 sign-ups or sales (The internet marketing average is 1.2% conversion rate on targeted traffic).
If my website is especially appealing I should get a much higher return.
Using co-gen sites are a great way to build your list. Then use that targeted list to make your sales from.
There are other ways such as SEO and PPC (Adwords, etc..) to get targeted traffic and I'll touch on those in future posts. But for now...BUILD YOUR LIST!
What do you do if you have no list?
If you don't have a mailing list start building one NOW!
Using your free traffic sources; click exchanges, safelists, text ad exchanges, co-gen list sites...advertise your squeeze page and get sign-ups to your list. If you're not building your list, your business will never be successful.
A word about co-gen lists.
Co-gen list sites are those where you share a mailing list with other members. You're not only able to e-mail your personal referrals, but all or a portion of the other members referrals.
The number of people in your e-mail list may be determined by several factors. Some sites offer a daily reshuffle of the downlines to determine how many people you have the opportunity to mail. Others require you to read other ads and get points to mail other members.
The newest co-gen site is Super List Explode. This site ads all members that have signed up that day to your personal list if you have referred at least one person that day or read the required number of emails (5 at this writing) and clicked the credit link.
The site just launched on February 15th and I have over 4000 people in my list in only five days! Remember the old rule..."The more crap you throw at the wall, the more that will stick". With the rate of sign-ups at this site, I am getting a ton of crap (members of my downline) to throw against the wall (my squeeze page).
Once these people are in my personal e-mail list, then I will send them offers related to the free gift that I provided them for signing up to my list. They must be interested in that type of product or they wouldn't have signed up to begin with, right? So now I am building a targeted list to mail offers to.
Targeted traffic converts better than random traffic. I can send 100,000 people to my website, but if they are not targeted; I am not going to get many sign-ups or sales (probably around 100). If I send to a targeted list of 10,000 I should get around 120 sign-ups or sales (The internet marketing average is 1.2% conversion rate on targeted traffic).
If my website is especially appealing I should get a much higher return.
Using co-gen sites are a great way to build your list. Then use that targeted list to make your sales from.
There are other ways such as SEO and PPC (Adwords, etc..) to get targeted traffic and I'll touch on those in future posts. But for now...BUILD YOUR LIST!
Saturday, July 5, 2008
Build Your Targeted List with Niche Social Networks
If you are building a list in a niche market you should be a member of a social network in that same niche.
The trend in social networking is to build small niche sites instead of trying to be the next Myspace or Facebook. The idea of bringing a smaller group of people together with something in common lends itself to a more active site, as measured in percentage of regular users, than a broad interest site.
I have talked before about a targeted list is much better than a broad list. If you are marketing products related to your targeted list; your conversion rates and revenue will be much higher. Big business recognizes this, too.
With the increasing popularity of niche social networks, more and more businesses are targeting their ads to them. It just makes sense that a record company would target, and pay more, for an ad on a site like Mog, a network for music lovers, than on a place like Facebook. True there are millions of music lovers on Facebook, but submitting an ad to a targeted market will bring many more sales per impression than it would if running on Facebook.
Its like selling a product on safelists, a broad audience; compared with selling it to your niche-targeted list of names. Your sales will be much higher selling to your list than promoting it to the safelist membership. True, you may reach more people through the safelist, but most of them will not be interested in your product.
By becoming a member of a social network that targets the same group of people that your niche list does, makes sense. You create your profile and add friends, just as you do on any social network. Give these new friends a gift to join your list (you may even be able to add an opt-in form to your profile page) and watch your sign-ups increase.
Spend a few minutes every day on that site requesting new friends. The more people that you request; the more that will see your profile. If you have your free gift link on your profile, you will get sign-ups. The sign-ups from these sites will be highly targeted to your niche and add dollars to your online business for months and years to come.
The trend in social networking is to build small niche sites instead of trying to be the next Myspace or Facebook. The idea of bringing a smaller group of people together with something in common lends itself to a more active site, as measured in percentage of regular users, than a broad interest site.
I have talked before about a targeted list is much better than a broad list. If you are marketing products related to your targeted list; your conversion rates and revenue will be much higher. Big business recognizes this, too.
With the increasing popularity of niche social networks, more and more businesses are targeting their ads to them. It just makes sense that a record company would target, and pay more, for an ad on a site like Mog, a network for music lovers, than on a place like Facebook. True there are millions of music lovers on Facebook, but submitting an ad to a targeted market will bring many more sales per impression than it would if running on Facebook.
Its like selling a product on safelists, a broad audience; compared with selling it to your niche-targeted list of names. Your sales will be much higher selling to your list than promoting it to the safelist membership. True, you may reach more people through the safelist, but most of them will not be interested in your product.
By becoming a member of a social network that targets the same group of people that your niche list does, makes sense. You create your profile and add friends, just as you do on any social network. Give these new friends a gift to join your list (you may even be able to add an opt-in form to your profile page) and watch your sign-ups increase.
Spend a few minutes every day on that site requesting new friends. The more people that you request; the more that will see your profile. If you have your free gift link on your profile, you will get sign-ups. The sign-ups from these sites will be highly targeted to your niche and add dollars to your online business for months and years to come.
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