Monday, March 23, 2009

Marlon Sander's 21-Step Cheat Sheet to Profiting from Twitter

by Marlon Sanders

In this article I’m sharing my cheat sheet for profiting
from Twitter.

I want to share with you how to obtain joint ventures,
meet people you can produce products with, get people to
promote your products and jump start your business — all
without forking over even a dime.

And you can do all of this starting 60 minutes from now –
even if you don’t know anyone to start, even if you don’t
have any sort of list to begin with, even if you’re a
newbie, even if you’re a Mac user, even if you can’t
attend seminars, even if ….

You get the idea.

By using Twitter, you will:

* Meet people who have lists and can promote your product.

* Meet people who have the know how to move your business
forward.

* Connect with people like you, so you don’t have that
feeling you’re in this all alone.

* Avoid the bickering, arguing junk that goes on in forums.

One thing I hate about forums is a few people post all the time
and become power brokers — even if they’re obnoxious, don’t
have any clue what they’re doing and so forth.

Forums also attract a lot of negativity.

Twitter is a totally different and refreshing experience.

I’ve officially been on Twitter hard core for a few weeks now.
I still have lots to learn. But let me share the amazing things
I HAVE discovered about it that can benefit you greatly and almost
immediately.

==> You’ll meet and connect with wonderful people

I’ve met some really neat people I normally would have never
connected with.

==> You’ll get to discuss things with people you might not
know about them in other venues.

==> You can interact with a lot of people quickly.

==> Your Twitter list builds virally

People will retweet (explained below) things you say. This
virally spreads your info through other people’s networks.

This is the most powerful aspect of Twitter.

Now, here are my best tips on getting the most out of
Twitter.

1. Sign up at Twitter.com

That’s step one, of course. It’ll take you about 30 seconds.

2. Download Tweetdeck

It’s a freebie download for pc’s and Macs from Tweetdeck.com.
Tweetdeck will make your tweeting an unbelievable experience.

3. Keep the negative junk off Twitter

Don’t use Twitter to try to get that refund or resolve disputes.
The purpose is marketing. Use it to bring positive energy and
meet people.

People have asked me, “Marlon, why can’t I publish info if
someone rips me off?”

The reason is because the PURPOSE of being on Twitter is to
network with people who can promote your products for you.

When you complain about other people, it REPELS positive
people, exactly the ones you are hoping to ATTRACT.

4. Follow people who are in your niche.

Go to Twitter.com. Click on “find people.” Type in names of
people who write blogs in your niche, who have affiliate
products and who are influencers.

Click the “follow” link under their photo. This will let you
see their tweets with other people.

5. Make friends

Do NOT go onto Twitter pitching people. Make friends. Be a
sociable person.

6. Learn the art of the RT

RT stands for “retweet”. There’s a little icon that says RT.
When you retweet someone’s messsage, you’re passing it on so
the people on your list can see it.

This is the ultimate form of sharing. You give before you
get.

Even if you only have 10 people on your list, use the RT.
But watch how others do it first. Don’t just jump in.

7. Observe for a week

Spend a week or so just watching others and learning what
happens on Twitter before you jump in head over heels.

8. Anything and I do mean anything you say can and will be
retweeted.

It’s crazy. People RT things you wouldn’t think they would.
So be aware that anything you say can be spread. So be
very cautious about saying anything negative about anyone.

9. Share your positive energy

I said this before. But I’m going to repeat. Positive energy
attracts other positive people.

10. Give first

Do NOT ask people to promote you or your product. GIVE first.
Offer to promote THEM!

How? I don’t know. Be creative. Think of something. Anything.
Even if it’s just republishing their article on your blog. Or
retweeting them.

Let me repeat — give first. Offer to promote others first.
By law of reciprocity many will give back to you.

The #1 mistake people make is to ASK before they give.

11. If someone really annoys you, you can go to twitter.com,
find their name and on the right side is link where you can
block them.

12. Go to associateprograms.com and search for affiliate
programs in your niche market. Find the names of the product
creators and look ‘em up on Twitter.

People who have products with affiliate programs also have
lists. Make friends with ‘em. Do something to promote
their product and tell ‘em about it. That WILL get a response
in most cases.

13. Offer viral ebooks and reports on Twitter.

Instead of blatantly promoting your product, it’s better
to offer a little report or ebook with a decent chance
of others retweeting it.

Use Twitter to PULL more than to PUSH. This is PULL
marketing.

14. When you run across a cool web site or resource tweet
it to your list.

15. Do NOT send a lot of messages without the @ symbol.
You want to send most of your messages to individuals
using the @ symbol.

16. Go out of your way to promote others to your Twitter
list. They’ll reciprocate some time in some way.

17. When you find a good blog post on someone’s blog,
pass it along to your Twitter list.

This endears you to the blog owner. Even if they aren’t
on your Twitter list, there’s a decent chance word will
spread back to ‘em.

This IS the age of instant communication.

18. Learn to Twitter on your iPhone or cell. Yes,
you can do that too.

19. Understand that in the big picture your goal is to
find people who have lists and can promote your products
then make friends with ‘em.

That’s your ultimate objective. But you don’t get there
by ramming your product down people’s throats. You get
there by being an ATTRACTIVE PERSONALITY that others
gravitate to.

It helps if you pass along cool resources and on
occasion say things that are profound or retweetable.

20. Inspire others to go for it and pursue what they
know they should pursue but don’t have the courage
to do it.

Be a cheerleader for people’s highest and best
interests.

21. Use Twitter strategically to meet and network
with list owners.

Do NOT end up twittering away time you really should
be using to create products or do other promotions.

Use Twitter. Don’t let it use you.

Please pass this cheat sheet along to others with the
resource box below. And then hit me with your feedback
and comments on my blog.

Let me know if this helped or inspired you:

http://www.marlonsnews.com/?p=197

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I don't necessarily agree with everything that Marlon has said here, this is a great starting point for those of you who are just getting started on Twitter. If you've been following my blog entries, I'm sure you realize that I am very high on using Twitter to increase build your marketing list. Its an awesome way to connect with new people who you wouldn't have otherwise.

-G

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