If you are using traffic exchanges to drive traffic to your site, you're probably going about it all the wrong way. It's OK! Most people who use them make the same mistakes.
If you're just starting out in internet marketing traffic exchanges are usually the first sites that you try to send traffic to your site or affiliate link. Sending these people directly to your page is a huge mistake! You should be using splash pages, banners and text ads to drive your traffic.
People who visit your site through the surf console are not targeted visitors! The only reason they are viewing your page is to earn credits so they can make the same mistakes in showing their pages to you and the other members.
The timer is short and they are trying to view as many pages as quickly as they can, so the page you are showing them to has to have something to catch their eye and make them stop for a moment. Not too much text, because they won't take the time to read it. A picture, a couple of lines of text and a link to click that opens in a new tab (or window). This is a splash page.
Think of your splash page as an oversized banner for the site you are promoting. It should fit completely withing the surf window. If its too large and the surfer has to scroll down to read or click the link, it will not work! Surfers usually won't take the time to scroll down and see the whole page.
OK, I'm driving untargeted traffic to a splash page; now what?
Every person that clicks the link on your splash page is visiting your main page because they want more information. This is a targeted visitor! And we all know that targeted visitors convert better than random ones.
There will be many who visit your site and buy your item or sign-up for your program that would have never even noticed it had you been advertising your main page because they would have never taken the time to read it!
Optimize your credit usage at traffic exchanges.
At many exchanges, I get a better response from banner and text ads than I do from my splash pages. I convert unused traffic credits to banner and text credits (usually anywhere from 10 to 100 impressions per traffic credit). If I'm getting 30 banner imps for every traffic credit and I convert 200 credits I end up with 6000 banner views.
Many exchanges give you surf bonuses of free banner and text credits if you surf a certain number of sites. They usually have a tiered formula that gives you another block of credits for each level you attain, so the more you surf, the more impressions you'll earn.
Why do banner and text ads work better at some exchanges than splash pages?
The first problem is that most surfers are viewing multiple exchanges and switching between tabs with every click. They get a very small glimpse, at the most, of your splash page, but the one thing they look at is the surf bar.
They have to look at the surf bar to know where to click to move on to the next page. And what ads are on the surf bar? BANNER AND TEXT ADS!!! Usually your banner and text ads get more eyeballs on them than the actual pages being rotated.
A good example of this happened to me today. I put a new text link on an exchange (one only) for a site that I had been promoting heavily but had not had a sign up for in a couple of weeks. Within an hour of posting that 26 character text ad, I had received 4 clicks and 2 sign-ups from it!
Not all work that well, but it gives you an idea of how powerful they can be.
Try to keep your text links original. Don't use the same words as someone else unless you know that their ad has been converting like crazy...Then by all means: COPY IT!!! You can also custom tailor your ad for each exchange.
i.e. You are promoting an exchange that gives you cash for surfing and doesn't limit the number of pages that you can surf in a day. You want to place an ad on another site that gives cash bonuses for surfing but limits the number of pages you can surf each day and say something like this: Surf 225 Earn 10c No Limit
The above link is the exact link that I posted on Revolutionary Traffic this morning that brought me two sign-ups for Hover Traffic in an hour!
The thing to remember is to make your splash pages, text links and banners so that they make the viewer want to click and find out more. Keep them truthful (false promises only piss people off). When they sign-up or buy from you; over deliver and keep them happy and you'll develop a customer for life.
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